Cortica was founded in 2007 upon a vision to fundamentally revolutionize computers’ approach to understanding images and video. The essence of Cortica's Image2Text™ technology lies in its ability to automatically extract the core concepts in images and video, and map these concepts to keywords and textual taxonomies.

By virtue of their ability to simulate the appearance of the physical world, pictures drive interest, sentiment and commercial intent. Cortica's product reads and automatically associates images with relevant ads. This groundbreaking model gives publishers a completely new monetization stream and provides brands and marketers the opportunity to reach highly targeted mass audiences.